Rob Hurd will be the new Chief Executive of the North West London Integrated Care System (ICS), it has been announced.
Currently on secondment from his Chief Executive post at the Royal National Orthopaedic Hospital NHS Trust (RNOH), Rob has been helping to jointly lead the North Central London (NCL) ICS response to the COVID-19 pandemic.
Rob will take up his new role in April 2022, once ICSs receive statutory footing. It’s expected that he will lead the organisation and set out its long-term strategy and priorities.
North Wes London ICS says he will also be, “accountable for delivering improvements in the quality of patient care, patient safety, health inequalities, and the health and well-being of staff”, as well as being focused on financial health and new ways of working.
Rob will take over the role from Lesley Watts, who has been holding the position of interim ICS Chief Executive, alongside her status as Chief Executive at Chelsea and Westminster NHS Foundation Trust.
Speaking of his appointment, Rob said: “I am delighted to be joining the North West London health and care leadership community for the next critical stage of this partnership journey, to improve quality of life and reduce the inequalities facing our residents, service users, patients and staff. I look forward to working with NHS and local authority colleagues and our local residents to build on what has been achieved to date and address these critical challenges.”
Penny Dash, Chair of the North West London ICS, added: “I want to congratulate Rob, who was appointed following a rigorous selection process. I am very much looking forward to working with him to deliver the best health and care we can for the residents of North West London while also tackling long standing inequalities in health and life expectancy. We are confident he will prove to be an excellent appointment.”